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Commercial Plus Group provides value-added merger and acquisition services, financial services, and business-based commercial real estate brokerage services. We have an experienced team of professionals available to fully represent your needs and provide you with the ultimate client experience. Through consistent focus and dedication, the firm has grown to become one of the leading middle market advisors to businesses, providing a full-service solution in business and real estate advisory services. The Commercial Plus Group Team consists of highly dedicated and informed professionals with a proven system to successfully complete transactions.
“We are dedicated to providing you, our clients, with the best value at every stage of a transaction by utilizing our skills of business, financial, marketing, and industry specific expertise. We work together to give you the best possible results.”
Jeff Pavone is a leading M&A advisor to small/mid-market enterprises, successfully completing more than $5 billion in transactions across a variety of industries. A lifelong entrepreneur, Mr. Pavone is a partner at Amplify Capital Group and Commercial Plus, LLC. Under Jeff’s leadership, Commercial Plus quickly solidified their presence as a market leader in real estate/business brokerage services and financing to the broader automotive industry, completing complex transactions for some of the most well-known and widely respected car wash and c-store chains across the country. Leveraging his longstanding relationships with owners and operators, Mr. Pavone launched Amplify Capital Group, a leading independent boutique M&A and capital advisory platform, which builds off the Commercial Plus foundation to address the ever-evolving needs of founder-led enterprises. Jeff is also a seasoned real estate investor and venture capitalist, with a diversified portfolio of holdings that span across different geographies and industries. Additionally, Jeff is an active philanthropist supporting a variety of organizations and causes.
Jeff’s professional experience is in-depth and widespread. Prior to entering the commercial real estate arena, he was the co-founder and Vice President/Director of Sales and E-commerce for Law.com, a destination website for the legal community. He assisted in the sale of Law.com to American Lawyer Media, the largest legal publisher in the United States. Additionally, Jeff was founder of lawstuff.com and medical.com as well as President of National Law Resource, Inc.


Alex Pavone, Partner at Commercial Plus, has been mastering the art of driving business growth through strategic financial transactions for 10+ years. With over $2 billion in deals under his belt, he’s developed a keen sense of what makes businesses thrive.
As an entrepreneur who’s owned and operated car washes and gas stations himself, Alex understands the unique challenges faced by fellow business owners. He uses this insight to guide clients through mergers and acquisitions, sale-leasebacks, and financial advisory services.
Alex’s success is built on his ability to navigate the nuances of deal-making, delivering results that benefit both buyers and sellers. He excels at managing sales and analyst teams at Commercial Plus, where he plays a key role in shaping the company’s vision for growth.
When not driving business growth or mentoring his team, Alex can be found enjoying quality time with his family in Scottsdale, Arizona.
Commercial Plus, LLC: AZ Lic. #SA662387000; Commercial Plus, Inc.: CA Lic. #02024484.
Georgina joined Commercial Plus in 2015 managing the business operations of the firm, and has played a significant role in the company’s success. She leads the brokerage, finance, and transaction support teams, overseeing client acquisition, marketing, data gathering, financial regulatory compliance, and contract negotiation. Her ability to drive complex transactions to a successful conclusion has earned her a stellar reputation within the industry and especially with clients. Prior to joining the firm, Georgina’s background included senior accounting, construction management, and extensive mortgage and financial services experience. She holds a Bachelor of Science in accounting from the University of Phoenix and the following licenses:
Commercial Plus, LLC: AL Lic# 000151517-0; AZ Lic. #BR661617000; GA Lic. #417576; IA Lic. #B70137000; LA Lic.# BROK.995714113-CORP; MA Lic. #1000607-RE-RB; MD Lic.# 5014576; MI Lic. #6502431518; MO Lic. #BRA2020014053; MS Lic. #24061; NE Lic. #20220543; OK Lic. #204789; PA Lic. #RMR006900; TN Lic. #364583;


Leona founded Commercial Plus, LLC in 1983 and obtained her broker’s license in 1988. Leona has extensive experience in the acquisition and disposition of businesses and has consistently been a multi-million dollar producer. Leona is currently licensed and the designated broker for Illinois, Utah and Colorado. Prior to Commercial Plus, LLC , Leona owned and operated a number of local businesses, including The Hungry Fryer Restaurant in Tempe, The Dog Patch Restaurant in Mesa, and the Central Avenue Deli in Phoenix. Leona also owned and operated Vibez Salon & Spa in Phoenix, Father Goose Preschool in Mesa, and built a network marketing company. A former professional ballroom dance instructor, Leona has received numerous certificates of appreciation as a volunteer speaker for the Child Crisis Center, and was awarded the non-profit’s “Dovia” volunteer of the year award. Leona also has a ministry making sleeping mats out of plastic grocery bags for the homeless called “Homeless MATters”. In Oct. 2019 Leona was honored by ABC channel 15 as Nick’s Hero nominee “Hero” of the month. For more information please click here and click here to view the video.
Leona holds the following licenses: Commercial Plus, LLC: CO Lic. IR.100027301; ID Lic. BR49152; IL Lic. 471.007448; IN Lic. RB17002116; UT Lic. 7275665-PB00 CP Commercial Advisors, LLC: FL Lic. BR3408100 Commercial Plus, Inc: CA Lic. 01735476
Tejvir collaborates with a diverse clientele, ranging from private equity stakeholders to immigrant entrepreneurs pursuing the American dream. He prides himself on a tailored approach crafted to address each client’s needs. Prior to his current role, he honed his skills in a family-run enterprise, where he led projects and enhanced operational efficiencies. Tej holds a Bachelor of Business Administration from Arizona State University and a Master of Business Administration (MBA) from the University of Central Florida. In his personal life he prioritizes health and fitness, cherishing moments with loved ones, exploring new destinations, and indulging in his passion for cars, basketball, and FC Barcelona fútbol.
Commercial Plus, LLC: AZ Lic. #SA689567000; CP Commercial Advisors, LLC: FL Lic. #SL3419757


Dylan leverages his expertise in commercial development and financial analysis to deliver actionable insights and strategic advisory to clients. He has focused on helping clients make informed decisions through detailed market research, site selection analysis, and thorough business evaluations. He specializes in commercial real estate and business brokering working on both buy-side and sell-side transactions. With a background in civil engineering and project management, Dylan combines technical expertise with a strong foundation in financial analysis to deliver comprehensive solutions that align with client goals. Dylan received his Bachelor of Science in Civil Engineering from the Ira A. Fulton School of Engineering at Arizona State University.
Commercial Plus, LLC: AZ Lic. SA702907000, GA R. E. Lic. 446393; Commercial Plus, Inc.: CA Lic. 02209577
Ryan Cooper focuses on originating and advising transactions in the energy and convenience retail sectors. He brings over a decade of experience in the downstream fuel industry, including managing branded and unbranded wholesale programs and working closely with major oil brands, jobbers, distributors, logistics providers, and independent operators across Arizona and California.
Prior to joining Commercial Plus, Ryan spent ten years selling fuel and advising independent station owners. His experience provides practical insight into station economics, fuel supply agreements, and day-to-day operations, allowing him to effectively guide clients through the factors that drive gas station value.
Ryan leverages his network of operators, distributors, and transportation partners to source opportunities and support clients in growth initiatives, recapitalizations, and exit strategies. He is focused on building long-term relationships with owners and operators throughout the fuel distribution and convenience retail industry.
Commercial Plus, LLC: AZ RE Lic. #SA719975000


Polly Victoreen joined the team in October 2021. As an associate, Polly specializes in ensuring seamless communication, organization, and execution. During her time at Commercial Plus, she has successfully contributed to numerous acquisitions, primarily in the car wash and fuel industries.
An Arizona native, Polly moved to California after graduating from Desert Mountain High School. She earned a double major in Legal Studies and Politics from the University of California, Santa Cruz. While there, she developed an interest in campaign and campaign finance law, especially within local elections. After college she relocated to the Bay Area, where she earned her Paralegal Certification and worked in Family and Estate Law.
Polly combines her knack for communication and organization with her understanding of legal and contractual processes. She focuses on attention to detail and the ability to navigate complex transactions, providing the best experience for clients. Outside of work, Polly loves to spend time with family and friends, read a good book, and run. She’s a dedicated marathoner with her sights set on qualifying for the Boston Marathon someday.
Commercial Plus, LLC: AZ RE Lic. #SA801087000
Gurvir Saran joined Amplify in 2025 as an Analyst after earning a Bachelor of Science in Business Administration from Northern Arizona University. Having interned with the company previously, Gurvir gained firsthand knowledge in marketing and analytics, laying a strong foundation that informs his current role.
As an Analyst, Gurvir creates dynamic marketing materials that enhance outreach efforts and support the deal process. Additionally, he helps ensure the seamless execution of deals by coordinating key elements for success. Prior to joining Amplify, Gurvir worked alongside his family, focusing on business operations within the gas station sector. This experience gave him a comprehensive understanding of the industry while sparking his interest in real estate.
Gurvir is dedicated to applying his growing expertise to drive Amplify’s success while advancing in his real estate career.
Commercial Plus, LLC: AZ RE Lic. #SA717291000

We are excited to add Eco Express Car Wash to our portfolio as we expand our footprint and further our position as the market leader in Colorado as well as Arizona. We’ve worked with Alex and the team at Commercial Plus for many years and this was yet another seamless transaction.
Cobblestone Auto Spa
Tuck Bettin | CEO

It is always a pleasure to work with Commercial Plus, they are great at responding to my long list of questions and tracking down the information I need for due diligence. Alex and Jeff were pivotal in getting both sides to agree to the major deal points and move the deal across the finish line.
True Blue Car Wash
Colton Rogers | Director of Development and Acquisitions

For more than 20 years we’ve used the team at Commercial Plus to buy and sell car wash sites, and we continue to do so because they are simply the best and most professional team at what they do.
Quick N’ Clean
Richard Karle | Owner

Wow!! Thanks so much for all that your team has done for our family these past years. Who would have thought we could have sold a high-end gas facility and introduced a new concept in car washing to the market. The most amazing thing is that your team did it all in one of the worst economic times the United States has ever seen. You guys are awesome!
CleanFreak Car Wash
Trevor McDowell

Thank you for your fine work in getting our car wash sold at a nice price! Monica enjoyed working with you and everything worked out well for us. I particularly appreciate your expertise in reviewing our numbers and arriving at an asking price for us. Jeff, I really enjoyed you and your partners’ presentation in Nashville and that is why we decided to contact you. I would encourage to make more presentations at car wash shows if you have an opportunity. We couldn’t be more pleased with our buyer. He seems to be a smart fellow with lots of very good experience and I think he will learn the business fairly quickly. He and I have found that we share many common values about people and about business so we are getting along well.
Sparklin Clean
Larry Baker
I would highly recommend Commercial Plus to anyone seeking to buy or sell a business. When I began the search for a business opportunity, I contacted several brokerage firms both locally and nationally. Commercial Plus was, by far, the most responsive and professional. Although they were the listing agency for the seller, they were unique in providing a dual representation agreement. More importantly, Jeff Pavone took the time to provide me with excellent guidance and support throughout the process.
While we were in the middle of the asset purchase, Jeff became aware of an associated real estate opportunity, and provided me the necessary guidance to complete this transaction as well. Their experience and vast network enables them to find creative solutions and financing options to make deals happen. Whether you are an experienced business owner, or, like me, pursuing business ownership for the first time, you will not find a better team to work with than Commercial Plus!
Leger Investments, Inc.
Kevin Leger | President
I had the pleasure of meeting and building a strong professional relationship with Jeff Pavone about five years ago. Commercial Plus has helped expand Presidential Pools with numerous lease acquisitions, one in Tucson, AZ and one in Surprise, AZ. Because of Jeff and his team of experts and their commitment to success, he has enabled Presidential Pools to become the largest pool builder in Arizona. Jeff focuses on the clients’ needs with the goal of mutual success in mind. On a scale of 1 to 10, Commercial Plus is fundamentally off the charts.
Presidential Pools
Tim Murphy | President
We are very fortunate to have met Jeff Pavone and his team at Commercial Plus and have used them for not only acquiring and selling businesses, but for assistance in our long-term strategic planning. They are professional, hard-working and get the deals done. I would recommend Commercial Plus to anyone looking for a highly experienced group of professionals to assist with growing, downsizing or diversifying business operations.
Arizona Oil
Russ Scaramella
We’re very excited about being part of the Austin community and look forward to expanding the Tommy’s Express Car Wash brand throughout the region, We felt strongly that the acquisition of Big Red Express’s state-of-the-art facilities and its strong management team will complement well our aggressive growth strategy for Tommy’s Express.
The experienced team at Commercial Plus made the entire transaction very easy and seamless, which allowed us to focus our attention on the integration and transition of our team with Big Red’s!
TE Ventures, LLC
Chuck Caranci | CEO
Alex and the team at Commercial Plus Group are truly client-focused. They guided me through the process and were outstanding to work with. I appreciated their deep understanding of the Tampa region and am confident their expertise in the car wash space helped me get the maximum value for my sites.
Home Team Car Wash
Eric Schlueter | Owner

My relationship with Commercial Plus over the past 20 years has been a very professional and trustworthy relationship. The feel of trust is very important in this business, and Jeff Pavone and his staff have exhibited a level of trust that makes me continue to feel that they have my best interest front of mind. I deal with many brokers across the nation, and my best experiences and results have been achieved with Commercial Plus representation.
Quick N’ Clean
Richard Karle | Owner

I have been a multi-site developer and operator in the car wash industry for over 30 years. Four years ago, a partner’s health concern forced me to sell a portion of my portfolio, and during that process, I was introduced to Jeff Pavone of Commercial Plus. I was immediately impressed with Jeff’s knowledge of my industry and his volume of successful deal closings. In a very short period of time, Jeff found the right buyer at a very fair price, and the transaction closed shortly thereafter. I was looking for a team with honesty, integrity, and a proven track record of success, and I found all of that in Jeff.
Ducky’s Express
Richard Miller

These are some of the most exciting times for car wash owners. As we grew 350% in revenue in just one year, we recognized the time to partner up with a top-tier team that has mastered growth in retail and specifically the automotive industry. Amplify Car Wash Advisors had helped us acquire, raise capital, and was the perfect partner to help us reach this next chapter of the Trademark story.
Trademark Car Wash
Andrew Goldberger
