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David Hoffmann has been appointed chairman and CEO of Mammoth Holding, LLC, an Atlanta-based conveyor car wash operator with a portfolio of brands in 10 states. Hoffmann served as CEO of Dunkin’ Brands from July 2018 until its $11 billion sale to Inspire Brands in December 2020. Prior to Dunkin’ Brands – where he also served as president beginning in 2016 – Hoffmann spent twenty-two years at McDonalds, most recently as President of High Growth Markets and previously President of Asia Pacific, Middle East & Africa Markets.
“This is one of the most exciting days in Mammoth’s history,” said Gary Dennis, Mammoth’s co-founder who served as chairman and chief executive officer of Mammoth prior to Hoffmann’s appointment. “Dave is an extraordinary executive and is the right person to take Mammoth to a new level of operational excellence and scale. He has a keen appreciation for Mammoth’s unique operator-focus, and we know he will do great things at Mammoth like he did at Dunkin’ and McDonalds.”
Dennis will assume the new role of vice chairman going-forward and will focus on acquisitions and special projects. “I’m honored to be assuming the role of chairman and CEO from Gary Dennis, who has done a remarkable job,” said Hoffmann. “I’m excited to build on Mammoth’s successful operator-focused strategy and see many opportunities to leverage the experience I’ve had working with franchisees and owner-operators to elevate service and build consumer loyalty.” “The car wash model is prime for disruption,” said Hoffmann. “The Mammoth team has built a foundation from which we will launch an industry-leading customer service model to spur growth and deliver outstanding value for our operators”